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Divi Connect is free to use for building and publishing pages. Professional adds ready-made presets, a size scale your pages follow, using a page’s design for your site, project memory, Theme Builder and global layouts, Figma import, WooCommerce pages and the safety modes. On a free site, Divi Connect → Pro lists the same.
Feature comparison #
| Capability | Free | Professional |
|---|---|---|
| Build & publish Divi 5 pages with your AI | ✅ | ✅ |
| Read your full design system, incl. Divi’s 5 core brand colors | ✅ | ✅ |
| Use your color & gradient variables (linked, on-brand) | ✅ | ✅ |
| Delete pages (with confirmation + Trash safety) | ✅ | ✅ |
| Edit existing pages, posts and projects one module at a time | ✅ | ✅ |
| Works with Claude (incl. free claude.ai accounts), ChatGPT, Codex, Gemini CLI, Antigravity and other MCP apps | ✅ | ✅ |
| Design — start from a look (colours, fonts, spacing) & re-theme your whole site without rebuilding pages | ✅ colours & fonts | ✅ + size scale & full preset set |
| See your design system (Design → Overview) | ✅ | ✅ |
| Undo design changes — a copy of your design system is saved before every change (Design → History) | ✅ | ✅ |
| Save & switch looks — keep a look under a name and swap between them | ✅ | ✅ |
| Ready-made presets — buttons, headings, cards, pricing tables and more (Library → Presets) | — | ✅ |
| Use a page’s design for your site — make the colours and sizes a page already uses your site’s own | — | ✅ |
| Style Guide page — your colours and fonts (and sizes, if your site has a size scale) on one editable page (Design → Overview) | ✅ | ✅ |
| Preset pages by module — every preset on a real module (Library → Presets → Health) | — | ✅ |
| Match a reference — read a live page’s structure & rebuild it in your tokens | ✅ | ✅ |
| Linked size variables (pages stay wired to your spacing/type scale) | ⬇️ baked to fixed values | ✅ stays linked |
| Edit your design system — create/update colors (incl. the 5 factory brand colors, in place), size variables, presets | — | ✅ |
| Delete or clear colors, variables, presets | — | ✅ |
| Theme Builder templates (headers, footers, post templates) | — | ✅ |
| Global layouts | — | ✅ |
| Figma import — your AI builds a Figma design with your real colours and fonts (Integrations) | — | ✅ |
| WooCommerce cart & checkout pages | — | ✅ |
| Safety net — automatic snapshot before every edit | ✅ | ✅ |
| History & Activity — page copies with preview and restore, the activity log | ✅ | ✅ |
| Project memory — what your AI should know, handed to it at the start of every chat | — | ✅ |
| Safety modes — only drafts, approve site-wide changes on the site, protect global design, stick to your design, keep to your palette, name the layers | — | ✅ |
| Number of sites you can use it on | Unlimited (free on every site) | 1 / 5 / 1,000 (Pro activations, by plan) |
What “baked vs linked size variables” means #
When your AI builds a page using one of your size variables (say, a spacing token):
- Free: the page gets the token’s current value written in directly (e.g.
clamp(...)or apxvalue). The page looks right, but if you later change that token in your design system, the page won’t follow. - Professional: the page stays linked to the token. Change the token once and every page using it updates automatically.
Color and gradient variables stay linked on both plans.
Under the hood: on Free, requests to edit the design system or use Pro-only endpoints return HTTP 402 (payment required), and size tokens in created pages are resolved to literal values. Nothing about your site’s own data changes.
What is Free and what is Pro, for developers and the AI #
The connector presents three tools — divi_discover, divi_describe and divi_execute — and every Divi Connect operation runs through divi_execute. Ask your AI to run divi_discover to see the operations your site offers, each marked Free or Pro: a site with WooCommerce or a Portfolio has operations another site does not, so that list is the only one that is exact for you.
The rule behind it:
- Free: reading everything; building, editing, copying, duplicating and deleting pages, posts and projects; installing a look’s colours and fonts; the Style Guide page; the safety net (History & Activity).
- Pro: writing to the design system (colours, size variables, presets — including deleting them), the size scale and full preset set, using a page’s design, the preset pages by module, the Theme Builder, creating global layouts, Figma import, WooCommerce cart and checkout pages, project memory and the safety modes.
Free variable usage: color & gradient variables stay linked; size variables are baked to literal values (see above). Editing an existing global layout’s modules is Free — only creating one is Pro.
A Pro-gated tool called on Free returns HTTP 402 with an
upgrade_url. Reads never gate, sodivi_get_design_systemis always safe as a first call.
Pricing & plans #
| Plan | Sites | Price (annual) |
|---|---|---|
| Free | Unlimited (free on every site) | Free |
| Pro — 1 site | 1 | $39 / year |
| Pro — 5 sites (most popular) | 5 | $59 / year |
| Pro — 1,000 sites | 1,000 | $89 / year |
- 7-day free trial of Professional (credit card required).
- 7-day refund policy.
Pricing is set on our store and may change. The live prices and any current offers are shown on the in-plugin upgrade screen and at divilove.com.
How to upgrade #
- In WordPress admin, open the Divi Connect menu and choose Upgrade (or the Account / Pricing link added by the plugin).
- Pick a plan and complete checkout (handled securely by our store).
- Your license activates automatically on the site — Pro features unlock immediately.
If you already purchased, just make sure you activated the plugin with the same email you bought with (see Installation, Step 2).
Managing your license across sites #
- A 1 / 5 / 1,000-site plan lets you activate Pro on that many sites.
- You can deactivate a site from the Account screen to free a slot for another site.
- Note: localhost/local-dev activations may be limited — build locally, but plan to activate Pro on the live site where it’s published.
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