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Free vs Professional

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Divi Connect is free to use for building and publishing pages. Professional unlocks linked size variables, the preset library, design-system editing, unlimited saved flavours, Theme Builder, global layouts, and WooCommerce pages.

Feature comparison #

Capability Free Professional
Build & publish Divi 5 pages with Claude
Read your full design system, incl. Divi’s 5 core brand colors
Use your color & gradient variables (linked, on-brand)
Delete pages (with confirmation + Trash safety)
Edit existing pages, posts and projects one module at a time
Works with claude.ai (incl. free accounts), Desktop, and Code
Design System — install a coordinated flavour (colours, fonts, spacing) & re-theme your whole site without rebuilding pages colours, fonts & adopt your look + fluid size scale & full preset set
Visualise your design system (Design System tab)
One-click revert — undo a design-system install (auto-snapshot before every install)
Save & switch flavours — keep a look as a named flavour and swap between them 1 saved flavour unlimited, plus import/export
Use the preset library — ready-made button, card, heading, spacing and layout presets
Generate a Style Guide page from your live system
Match a reference — read a live page’s structure & rebuild it in your tokens
Linked size variables (pages stay wired to your spacing/type scale) ⬇️ baked to fixed values stays linked
Edit your design system — create/update colors (incl. the 5 factory brand colors, in place), size variables, presets
Delete or clear colors, variables, presets
Theme Builder templates (headers, footers, post templates)
Global layouts
WooCommerce cart & checkout pages
Safety net — automatic snapshot before every edit
History & Restore — browse snapshots, roll back, activity log
Project memory — save/recall notes about the site
Number of sites you can use it on Unlimited (free on every site) 1 / 5 / Unlimited (Pro activations, by plan)

What “baked vs linked size variables” means #

When Claude builds a page using one of your size variables (say, a spacing token):

  • Free: the page gets the token’s current value written in directly (e.g. clamp(...) or a px value). The page looks right, but if you later change that token in your design system, the page won’t follow.
  • Professional: the page stays linked to the token. Change the token once and every page using it updates automatically.

Color and gradient variables stay linked on both plans.

Under the hood: on Free, requests to edit the design system or use Pro-only endpoints return HTTP 402 (payment required), and size tokens in created pages are resolved to literal values. Nothing about your site’s own data changes.


Exact tool matrix (for developers & the AI) #

Every Divi Connect MCP tool, by tier — so you (or the agent) know before a call whether it’s gated, instead of discovering it from an HTTP 402 at runtime. Reads are Free; writing to the design system, Theme Builder, global layouts, WooCommerce and project memory is Pro. Building and editing your pages — and the whole safety net (History & Restore + the Activity Log) — is Free.

✅ Free (38 tools) #

Tool What it does
divi_build_page Build a page from a compact spec (the preferred, server-validated path)
divi_import_reference Read a public URL’s structure so Claude can rebuild it in your design system
divi_install_pack Install a design-system flavour. Gated by what it writes, not the tool: colours, fonts and adopting your look install on Free; the fluid size scale and presets need Pro
divi_list_design_snapshots · divi_revert_design_system Design-system safety net — list the auto-snapshots taken before each flavour install, and undo one in a click
divi_create_page Create a page from raw Divi 5 markup
divi_update_page Update a page/post/project or a global layout in place
divi_delete_page Delete (Trash) a page/post/project, with confirmation
divi_duplicate_page Clone a page/post/project into a new draft
divi_create_post Create a blog post
divi_create_project Create a Portfolio project
divi_get_tree Read a page’s (or global layout’s) module tree as an addressed outline
divi_edit_module · divi_add_module · divi_move_module · divi_delete_module Surgically change one module in place
divi_get_page Read a page/post/project/layout’s raw markup + fields
divi_get_rendered_page Read the rendered HTML + CSS to verify a result
divi_get_design_system Read colors + variables + presets in one call (+ preflight/plan info)
divi_get_colors · divi_get_variables · divi_get_presets Read design-system pieces
divi_get_module_schema · divi_get_style_schema · divi_list_modules Read the site’s real module/attribute schema
divi_list_pages List pages/posts/projects (resolve a title → id)
divi_get_theme_builder Read a Theme Builder layout’s content
divi_repair_presets Repair a malformed preset store
divi_get_skill Load the bundled Divi 5 Skill
divi_snapshot · divi_list_snapshots · divi_rollback History & Restore — checkpoint, browse, and undo changes (the safety net)
divi_get_activity Activity log — recent changes + who made them
divi_list_patterns List the ready-made section patterns available to build from
divi_copy_section Copy section(s) or any module subtree from one page/post/project into another
divi_list_flavours List saved design-system “flavours” (Free saves 1; Pro unlimited, plus import/export)
divi_find_duplicate_tokens Find design tokens saved twice under different names, and where each is used
divi_set_default_font Set the site’s default heading/body font and load the font files

Free variable usage: color & gradient variables stay linked; size variables are baked to literal values (see above). Editing an existing global layout’s modules (via divi_get_tree/divi_edit_module on the layout id) is Free — only creating one is Pro.

🔒 Professional (17 tools) #

Tool What it does
divi_set_colors · divi_set_variables · divi_set_presets Create/update design-system colors, variables (incl. linked size variables), presets
divi_delete_colors · divi_delete_variables · divi_delete_presets Delete/clear design-system entries
divi_list_theme_builder · divi_create_theme_builder · divi_update_theme_builder · divi_delete_theme_builder Manage Theme Builder templates (headers, footers, post templates)
divi_create_global_layout Create a reusable global layout
divi_create_woo_page Build WooCommerce cart/checkout pages
divi_save_memory · divi_list_memory · divi_delete_memory Project memory (notes about the site)

A Pro-gated tool called on Free returns HTTP 402 with an upgrade_url. Reads never gate, so divi_get_design_system is always safe as a first call.


Pricing & plans #

Plan Sites Price (annual)
Free Unlimited (free on every site) Free
Pro — 1 site 1 $39 / year
Pro — 5 sites (most popular) 5 $59 / year
Pro — Unlimited Unlimited $89 / year
Lifetime Unlimited $199 one-time
  • 7-day free trial of Professional (credit card required).
  • 7-day refund policy.
  • The Lifetime plan is a single payment for unlimited sites — no renewal.

Pricing is set on our store and may change. The live prices and any current offers are shown on the in-plugin upgrade screen and at divilove.com.


How to upgrade #

  1. In WordPress admin, open the Divi Connect menu and choose Upgrade (or the Account / Pricing link added by the plugin).
  2. Pick a plan and complete checkout (handled securely by our store).
  3. Your license activates automatically on the site — Pro features unlock immediately.

If you already purchased, just make sure you activated the plugin with the same email you bought with (see Installation, Step 2).


Managing your license across sites #

  • A 1 / 5 / Unlimited plan lets you activate Pro on that many sites; Lifetime covers unlimited sites.
  • You can deactivate a site from the Account screen to free a slot for another site.
  • Note: localhost/local-dev activations may be limited — build locally, but plan to activate Pro on the live site where it’s published.

← Building Pages · Home · Next: Security & API Keys →
| divi_consolidate_duplicates | Merge duplicate tokens, relinking every page that referenced the retired one |
| divi_install_number_system | Install the canonical fluid size scale + the full preset catalog |

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